.At the launch of Astrid Andersen's brand new line Stel, a presentation stored outside on a pier, The Road's 2002 song "Switch the Webpage" was blowing up away from the sound system. It was a star-aligned, symbolic second, since the London-trained designer is actually starting a new chapter in her fashion trend life, this time focusing the work around herself.Andersen's much marvelled at namesake menswear company was actually focused, vibrant, as well as streetwise. Along with Stel, she clarified in a pre-show interview, "I have to sit easily at the center of it maybe even more this time because today it's a females's wear label, and it is actually much more regarding me as well as my personal references." Stel likewise reflects Andersen's development as an individual. After ceasing her line, the developer moved back home to Jutland in the North of Denmark and possessed 2 kids. She is actually certainly not the individual she was back then.Shifting gears in fashion is difficult to carry out. Brands seem to be to handle lifestyles of their own, as well as it's very easy to be pigeon-holed. Stel drop a number of fashion trend's formalities. The label will certainly present in-season, so what exists will definitely be available for acquisition. Concurrently, seasonality is actually lesser in the Stel equation than importance. Collections will definitely be recognized through variety (01, 02, and 03 were shown in Copenhagen), the idea being that you can easily intermingle parts all over "periods" both in your outfit and on the marketing floor. Andersen finds no requirement for a well thought-out garment to be deserted just because the schedule webpages turn. "The straight interpretation of stel is physical body," she said, but it [refers additional to] a fundamental design in a form of industrial means it [additionally defines] a set of collectibles-- when you refer to a tea set, you will name it a stel. For me, that was actually quite an interesting beginning aspect in regards to the concept of developing both valuables, yet likewise one thing that's a new foundation." Possessing models posture on scaffold was fortuitous as it advises several allegories. There is actually construction, which relates to building a brand new brand, and the concept of assistance connects to her opinion that garments should work with you. Stel is, in essence, a sort of modular offering, but none with the angularity of something like Legos or even stacked Mu00e6rsk shipping compartments. Motion, organization, and permission become part of Andersen's program. "When I speak about the brand name, I possess this tagline: customizing that you can roller skate in, denim you can easily dance in, shirting you can easily take a trip in." Independence, joy, motion.